How to Create the Best Advert!
In 5 Simple Steps!
1. Create your Perfect Business Description
Your business description should start with a brief introduction to the roots of your business, perhaps how you started and where you are now.
2. What sets you apart from your Competitors?
If you don’t know the answer to this, dig a little deeper, sometimes it is something as simple as always aiming to exceed the customers expectations, or perhaps Never Knowingly Beaten on Price!”
3. Your Knowledge and Experience is Valuable
If you have been running your business or working in your industry/trade for a number of years, make it clear in your advertisement! Your potential customer wants to know that they are in safe hands or have the right expertise for the job. What better way of giving them that reassurance, if they see before even contacting you that you have worked in this field for a number of years.
4. Promote your Achievements!
Your listing is your chance to show potential customers why you are the right company to do business with.
If you have achievements, include some in your description. For example, if you run an advertising agency, you may have converted a clients budget of X, into X number of new customers/visitors within a specified period of time. Measurable examples like this are powerful conversion techniques to gain new customers.
Are you a Tradesman? Perhaps you saved a customer money or time on a project. These type of achievements are a mark of you and your business, demonstrating your credibility, honesty and knowledge.
Build your reviews! Remember to ask your customers to leaves reviews on your listing. You can even ask previous customers to leave a review for the work you have already done.
5. Best Image Dimensions
Logo Image Dimensions
When adding your logo try to keep your main image/logo central. keeping the size to 80 x 80 pixels. (Maximum size 300px x 300px)
Tip:
For a better quality image you can create the image with the dimensions of 160x 160 making your logo appear sharper in apple retina screen devices.
Background Image Dimensions
When adding your background image, we recommend an image size of 1920px x 1080px with the subject matter as close to the centre as possible. This is because the proportions change when a visitor clicks on you business listing.
This template provides a useful depiction of what part of your main profile/background image remains visible once the listing is click on.
